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The Beverage Marketing Directory 2017: How to Access and Use the Most Comprehensive Data on the Beverage Industry


The Beverage Marketing Directory 2017: A Comprehensive Guide to the Beverage Industry




If you are looking for a reliable and up-to-date source of information on the beverage industry in the United States and Canada, you have come to the right place. The Beverage Marketing Directory 2017 is the industry's premier fact-checking and prospecting source book. It covers thousands of beverage wholesalers, importers, distributors, bottlers, canners, breweries, franchise companies, drink manufacturers, soft drink producers, water bottlers, juice makers, coffee roasters, tea brewers, energy drink makers, sports drink producers, dairy processors, alcoholic beverage producers, wine importers, beer distributors, liquor wholesalers, and more.




The Beverage Marketing Directory 2017



The directory is more than just a list of names and addresses. It also provides valuable information on over 14,000 beverage brands, 19,500 key executives, market trends and data, industry resources and suppliers, and much more. Whether you are looking for new customers, partners, suppliers, competitors, or opportunities in the beverage industry, the directory can help you find them quickly and easily.


The directory is available in print, CD-ROM, and online formats. You can choose the format that suits your needs and preferences. Each format offers different features and benefits that will enhance your experience and results. In this article, we will give you an overview of what the directory can offer you and how you can use it effectively.


The Beverage Industry in 2017: Trends and Opportunities




The beverage industry is one of the most dynamic and competitive industries in the world. It is constantly evolving and innovating to meet the changing needs and preferences of consumers. In 2017, the beverage industry in the US and Canada faced both challenges and opportunities as it dealt with various economic, social, environmental, regulatory, and technological factors.


According to Beverage Marketing Corporation (BMC), the publisher of the directory,the total volume of liquid refreshment beverages (LRB) in the US grew by 1.3% in 2017, reaching 33.9 billion gallons. This was slightly higher than the 1.2% growth rate in 2016. The LRB market includes bottled water, carbonated soft drinks (CSD), ready-to-drink (RTD) tea and coffee, fruit beverages, sports beverages, energy drinks, and value-added water.


Among these categories,bottled water was the star performer, growing by 8.8% in volume and surpassing CSD as the largest LRB category for the second year in a row. Bottled water accounted for 25.8% of the total LRB volume in 2017, while CSD accounted for 19.8%. The growth of bottled water was driven by consumer demand for healthier, convenient, and environmentally friendly beverages.


On the other hand,CSD continued to decline, dropping by 1.3% in volume and 2.2% in retail dollars in 2017. This was the 13th consecutive year of volume decline for CSD, as consumers shifted away from sugary and artificial drinks to lower-calorie and natural alternatives. However, CSD still remained the most profitable LRB category, generating $81.6 billion in retail sales in 2017, compared to $18.5 billion for bottled water.


Other LRB categories that showed growth in 2017 were RTD tea and coffee, which grew by 3.2% in volume and 5.3% in retail dollars,energy drinks, which grew by 2.9% in volume and 4.5% in retail dollars, and sports beverages, which grew by 2.5% in volume and 4.3% in retail dollars. These categories benefited from consumer demand for functional, premium, and indulgent beverages that offer variety and value.


However,fruit beverages and value-added water declined by 2.6% and 9.6% in volume, respectively, as they faced competition from other LRB categories and private label products.


In Canada, the beverage industry also experienced growth in 2017, albeit at a slower pace than the US. According to BMC,the total volume of LRB in Canada grew by 0.4% in 2017, reaching 6.3 billion liters. This was slightly lower than the 0.5% growth rate in 2016.


The LRB market in Canada includes bottled water, CSD, RTD tea and coffee, fruit beverages, sports beverages, energy drinks, and dairy-based beverages.


Similar to the US,bottled water was the fastest growing LRB category in Canada, increasing by 5.1% in volume and 7.1% in retail dollars in 2017. Bottled water accounted for 23.8% of the total LRB volume in Canada, while CSD accounted for 34%. The growth of bottled water was driven by consumer demand for healthier, convenient, and environmentally friendly beverages.


Unlike the US,CSD also grew slightly in Canada, increasing by 0.2% in volume and 1.9% in retail dollars in 2017. This was the first year of volume growth for CSD in Canada since 2012, as consumers showed more interest in low-calorie and flavored CSD products.


Other LRB categories that showed growth in Canada were dairy-based beverages, which grew by 1.9% in volume and 3.4% in retail dollars,energy drinks, which grew by 1.8% in volume and 3.3% in retail dollars, and sports beverages, which grew by 0.9% in volume and 2.4% in retail dollars.


However,RTD tea and coffee declined by 4.8% in volume and 3.9% in retail dollars,fruit beverages declined by 1.9% in volume and 0.8% in retail dollars.


The growth and challenges of different beverage categories reflect the changing consumer preferences and behaviors that shape the beverage industry.Some of the key trends that influenced the beverage industry in 2017 were:



  • Health and wellness: Consumers became more aware and concerned about their health and wellness, especially amid the COVID-19 pandemic. They sought out beverages that offered hydration, nutrition, immunity, functionality, or natural ingredients.



  • Premiumization: Consumers were willing to pay more for beverages that offered higher quality, authenticity, craftsmanship, innovation, or indulgence.



  • Sustainability: Consumers became more conscious about the environmental impact of their beverage choices, especially regarding plastic packaging and waste management. They favored beverages that used recyclable, biodegradable, or reusable materials or supported social causes.



Digitalization: Consumers increased their online shopping and delivery options for beverages, especially during the lockdowns and social distancing measures imposed by the pandemic. They also used digital platforms to discover new products, compare prices, read reviews 71b2f0854b


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